Making product custommization profitable researchgate. The international journal of industrial engineering is a nonprofit organization under. Definition and evaluation of product configurator development. Driven development in product configuration systems short paper 49 sara shafiee, lars hvam, anders haug, and yves wautelet knowledge representation and reasoning. Hvam, l, mortensen, nh, riis, j 2008 product customization. We examine how the customization process affects product performance and conformance in the context of a designtoorder manufacturer of. Seven strategies for the development of product configurators are defined. Product variety, product complexity and manufacturing operational performance. Definition of product the intention of this appendix is to define the term product, and provide several examples of infusions using single and multiple products.
Apc sells, designs, produces, delivers, and installs large complex infrastructure systems for data centers, and components for these systems. Along with general mass customization topics, this conference addresses mass customization from a historical perspective, looking at both mass customization in the past 20 years and towards the new frontiers in. The configurator contains the product model, whereas. The original owners of the material are clearly referred in. Successfully managed product information for mass customization avoids disclosure of how these. This book presents an operational procedure for the design of product. Twenty years of mass customization towards new frontiers. The product models have become more and more complex and comprehensive. For engineertoorder eto companies, it is from a strategic perspective crucial to be able to supply. The infusion form 2006 must be submitted for each product. For the majority of industrial companies, customizing products and services is among the most critical means to deliver true customer value and achieve superior competitive advantage. How can complex product models be documented in formalised way that consider both development and maintenance. Observed benefits from product configuration systems dtu orbit. Rapid productprocess prototyping, development and rampup virtual, digital and smart factories.
By niels henrik mortensen, lars hvam, anders haug, per boelskifte and christian lindschou hansen. The analysis from interview results concentrates on the prioritised issues and how to ensure effective product configuration. More knowledge, methods and technologies are available now than ever before. Before we dive into realtime examples, let me explain what is product customization briefly. A framework for determining product modularity levels lars. Product customization hvam, lars, mortensen, niels henrik, riis, jesper on. He has been working on product configuration for more than 15 years as a teacher, a researcher and as consultant for more than 15 configuration projects in large industrial companies. Mass customization has been recognized as a successful strategy in the design and development of products. A classification of strategies for the development of product. Product customization is a particularly appropriate context to test this possibility both because of its ubiquity in the modern marketplace and, more important, because it requires consumers to directly construct their preferred product via a sequence of attribute decisions. This book presents an operational procedure for the design of product configuration systems in industrial companies, based on the experience gained from more than 40 product configuration projects in companies providing customer tailored products and services.
This article studies practical challenges experienced by ict information and communication technology companies when managing product configuration under the circumstances of various customer requirements, different product portfolios, and extensive product complexity. The product model is combined with the process map by identifying features used in each step of the process flow. Lars hvam department of management engineering, product architecture group technical university of denmark denmark. Pdf making product customization profitable researchgate. Product customization lars hvam, niels henrik mortensen.
Mass customization, product configuration, engineering processes, performance. The core idea behind mass customization is the creation of value by adapting the product to customers specific needs and by making the customer feel as if they are receiving a tailormade product. When implementing a product configuration system in a company making complex and highly engineered. The theme of the conference is towards sustainable customization. Product modularization in the architecture, engineering. We find that i if brand name effects are not too strong, one firm emerges as a leader in product customizationfirms make asymmetric investments in productcustomization technologies in order. Framework for product knowledge and product related knowledge. The suggested approach models the product family using the socalled product variant master and the business process modelling notation for modelling the process flow. Pdf scoping a product configuration project for engineertoorder. Product variety, product complexity and manufacturing. Technical university of denmark, department of management engineering, produktionstorvet. Communicating product variety 41 aleksander lubarski, frank dylla, holger schultheis, and thorsten krebs behavior. A framework for determining product modularity levels.
Definition and evaluation of product configurator development strategies. Apc sells, designs, produces, delivers, and installs large complex infrastructure systems for data centers. Proceedings of the 7th world conference on mass customization. System design of mechatronic products models and methods. A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext. Knowledge based product configuration springerlink. Formal computeraided product family architecture design. The need for an effective documentation tool has emerged in order to document the development of product models. Including product features in process redesign lars hvam. Making product customization profitable by niels henrik mortensen, lars hvam, anders haug, per boelskifte and christian lindschou hansen get pdf 465 kb. Urenio was only responsible for the organization and editing of the material included.
State of the art and future research daniel schreiber, paul christoph gembarski and roland lachmayer 72 complexity of configurators relative to integrations and field of application katrin kristjansdottir, sara shafiee, lars hvam, loris battistello and cipriano forza 80. Lars hvam is professor at the technical university of denmark. A guide to new product development product life cycle. According to jiao and tseng 2004 the impact of custom ization can be described with the genericdomains of an. Product customization lars hvam, niels henrik mortensen, jesper riis on. Fa product customization af lars hvam som ebog pa engelsk 9783540714491 boger rummer alle sider af livet.
This appendix will also provide direction with regard to reporting product infusion on the cibmtr infusion form 2006. A classification of strategies for the development of. Framework for product knowledge and product related. Product modularization in the architecture, engineering and. The international journal of industrial engineering is a nonprofit organization under section 501c3. Each attribute might have different numbers of options from which to. Software creators may use this method to include softwarebased.
Anders haug and lars hvam the modelling techniques of a documentation system that supports the development and maintenance of product configuration systems 165 anders haug and lars hvam mass customization in the woodworking industry. Along with general mass customization topics, this conference addresses mass customization from a historical perspective, looking at both mass customization in the past 20 years and towards the new frontiers in the 20 years to come. Department of manufacturing engineering and management, technical university of denmark, building 423, 2800 lyngby, email. Here are our top 4 brands which maximize their roi by selling customized products. Rethinking the business model in construction by the use. Lars hvam department of management engineering, technical. By systematically developing the companys business processes based on a modulebased product range meyer and lehnerd 1997 and the use of configuration systems hvam et al. Mass customization may apply to many fields, but many connect it to the retail industry. Impact on cost accuracy and profitability from implementing product configuration system a casestudy anna myrodia and katrin kristjansdottir and lars hvam abstract. Modularization in the construction industry using a topdown approach the open construction and building technology journal, 20, 7. Lars hvam is currently managing a group of 7 researchers within this research field.
Modelling product families for product configuration. Lars hvam technical university of denmark verified email at. Bonov optimizing the order processing of customized products. The challenge is not to customize products and services in itself but to do it in a profitable way. Request pdf product customization the advent of the internet has revolutionized the way companies advertise, develop and distribute products. Abstract manufacturing capability has often been viewed to be a major obstacle in achieving higher levels of customization. May 23, 2019 mass customization may apply to many fields, but many connect it to the retail industry. Department of manufacturing engineering and management, technical university of denmark, building 425, 2800 kgs. Formal computeraided product family architecture design for.
Software creators may use this method to include softwarebased product configurations which enable end. Fa product customization af jesper riis som bog pa engelsk 9783642090646 boger rummer alle sider af livet. For the majority of industrial companies, customizing products and services is among the. If you are taking any medication, or have any type of medical issue, consult with a doctor before using this product. Modeling and configuration for productservice systems. Article information, pdf download for including product features in process. Power conversion apc, a case described by lars hvam in a special case study issue of the international journal of mass customization 2006. The pdf file you selected should load here if your web browser has a pdf reader plugin installed for example, a recent version of adobe acrobat reader if you would like more information about how to print, save, and work with pdfs, highwire press provides a helpful frequently asked questions about pdfs. Including product features in process redesign lars hvam, dagny. The thrive experience is an 8week premium lifestyle plan, helping individuals experience peak physical and mental levels with 3 simple steps every morning. Pdf product configuration management in ict companies. In mass customization there are more nonsituation specific measures to be described, which is thoroughly described by lars hvam et. Framework for product knowledge and product related knowledge which supports product modelling for mass customization jesper riis, benjamin loer hansen og lars hvam author contacts.
Product information management for mass customization. New complex product introduction by means of product configuration. New complex product introduction by means of product. Rethinking the business model in construction by the use of.
Sorry, we are unable to provide the full text but you may find it at the following locations. System design of mechatronic products models and methods to. The analysis from interview results concentrates on the prioritised issues and how to ensure effective product. Companies follow various strategies ranging from equipment selection to order management to cope with the challenges of customization. Product customization by lars hvam 2008 english pdf. The material of the new product development guide has been collected from various sources, referred in the guide content. The implementation of a product configuration system is among the most powerful ways of achieving this in practice, offering a reduction of the lead time for products and quotations, faster and more qualified responses to customer inquiries, fewer transfers of responsibility and fewer specification mistakes, a reduction of the resources spent. Lars hvam technical university of denmark verified email at dtu. His main research focus is product configuration, complexity management, and product modeling. Niels henrik mortensen, lars hvam, anders haug, per boelskifte, christian lindschou, simon frobenius.
Mass customization has been recognized as a successful strategy in the design and development of products tailored to specific customer needs. In the last two decades, product modularity and product platforms have been advanced as effective strategies and concepts to achieve the purpose of mass customization and to. Jun 01, 2012 definition and evaluation of product configurator development strategies definition and evaluation of product configurator development strategies haug, anders. New complex product introduction by means of product configuration martin bonev and manuel korell and lars hvam. Modularization in the construction industry using a top. Scoping a product configuration project for engineerto. Definition and evaluation of product configurator development strategies definition and evaluation of product configurator development strategies haug, anders. Fa product customization af lars hvam som ebog i pdf format pa. Lars hvam holds a phd and an msc in engineering and is a professor in operations management at the technical university of denmark. Apc sells, designs, produces, 49 delivers, and installs large complex infrastructure systems for data centers, and 50 components for these.